KNOW PRITAM NAYAK COUTURE CLOSELY
Pritam Nayak Couture is a reflection of its founder’s belief that couture is not merely fashion, but a form of storytelling. Designed by Pritam Nayak, the label stands at the intersection of Indian craftsmanship and contemporary global design.
Rooted in heritage yet refined for the modern world, the brand is known for intricate handwork, sculpted silhouettes, and emotionally driven aesthetics. Every creation is crafted with intention — celebrating artisanship, precision, and individuality.
Pritam Nayak Couture exists for those who seek elegance with depth, and luxury that carries meaning beyond trends.
Journey
Foundation
Pritam Nayak began his couture journey after formal training in Fashion and Apparel Technology, followed by hands-on industry experience as an Assistant Designer and Store Manager.
Early Growth
Returning to Odisha, he established his label with a focus on handcrafted couture and narrative-led design.
International Showcases
His work has been showcased on global platforms, including Melbourne and Dubai, gaining recognition for its craftsmanship and contemporary appeal.
Global Recognition
Designed for Miss Zimbabwe and Miss South Africa for Miss World 2025, marking a significant international milestone.
Awards & Expansion
Recipient of the Haute Couture Maven Award 2024 at Cannes. His creations are now available through a luxury boutique in Monaco, expanding the brand’s global presence.
Craft & Values
At the heart of Pritam Nayak Couture lies a deep respect for craftsmanship. Each piece is brought to life through meticulous hand-embroidery, refined tailoring, and a careful balance between tradition and modernity.
The brand values authenticity, artisan empowerment, and timeless design over fleeting trends. Couture here is slow, intentional, and deeply personal — crafted to be worn, remembered, and cherished.
→ Explore our Craft & ProcessInside the Atelier